Come be the difference at WBAL-TV…the first television station purchased by William Randolph Hearst! Located a short distance from the majestic Inner Harbor of Baltimore, WBAL-TV is one of America’s Leading Television Stations. Baltimore is a city rich in history…from the birthplace of the Star Spangled Banner to the home of the Baltimore Orioles and Baltimore Ravens, there is something for everyone in our town. Come join us and be the bigger picture!!
WBAL-TV is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic—able to execute messaging that breaks apart from the pack while moving the station’s brand forward. We’re looking for someone with the experience to help lead a team of talented writer/producers. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with CSD in developing brand and marketing strategies for the station and multiple digital channels and internet properties including web and mobile apps. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a fast-paced and competitive environment, apply today.
- Work closely with Creative Service Director implementing strategic based promotions.
- Responsible for the execution of station promotion for on-air and digital.
- Supervise creative team in brand, image and daily topical promotion.
- Produce on and off-air promotions
- Special projects coordination & fulfillment.
- Produce effective news & programming promotion.
- Produce & post targeted social media marketing.
- Manage inventory for daily on-air logs as directed and as needed.
- Attend outside community functions or meetings.
- Identify and implement strategies for increasing station brand awareness and resonance.
- Execute on-point television and digital promotion.
- A minimum of 5 years in station marketing/promotion/brand management.
- Executing brand message across all media platforms.
- Military training and experience will be considered
- Must have a winning attitude and a commitment to excellence and quality promotion
- Must have proven skills of collaborating with News staff and station personnel.
- Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience.
- Non-linear editing required; efficient in Adobe Creative Suite or similar application
- Creative writing and conceptualization; able to craft compelling messages based on station research.
- Excellent verbal communication & strong writing skills
- Detailed oriented & organized
- Excellent communication & interpersonal skills
- Graphic Skills preferred
- Valid driver’s license (hire is contingent on good driving record)
- College degree or military training in broadcast journalism, broadcast news, or related field