Digital Sales Manager


Company WMAR TV
Position Digital Sales Manager
Jobdescription EW Scripps is currently searching for a Digital Sales Manager in Baltimore who will be responsible for driving online advertising revenue for the local media property. Works directly with sales management and Account Executives to ensure that new business development, account retention and new product launch goals are achieved. Responsible for the full array of digital advertising solutions including platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting.


Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.

Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals.

Develop and execute local digital sales strategy and revenue plan.

Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings.

Serve as the local digital product, process, and sales strategy expert.

Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.

Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.

Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations.

Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.

Develop, recommend and execute actions to gain market share.

Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan.

Ensure successful execution of each campaign.

Other duties as assigned.


Four year business degree preferred.

A minimum of two to five years of sales management experience is preferred, preferably in an online advertising environment.

Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives).

Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance.

Superior digital product knowledge, local market analytic and personal selling skills.

Excellent verbal and written communication skills.

Ability to share vision, gain buy-in, and build loyalty.

Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team.

Ability to manage escalated difficult or emotional customer situations.

In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass.

Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications.

Exceptional coaching skills.
Expdate 07/31/2022
Contactperson Darlene Dorman

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