Details
06/02/2022
Digital Strategist
WMAR-TV
| Company | WMAR TV |
| Position | Digital Strategist |
| Jobdescription | EW Scripps is currently looking for a Digital Strategist in Baltimore who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Director of Sales. WHAT YOU'LL DO: • Provide guidance, participate in product training for designated products which include but are not limited to: Display/Video/Social, Targeted Network Display/Pre-roll, Facebook, AdWords, SEO, OTT/CTV solutions, email, and contesting. • Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients. • Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations. • Conduct one-on-one meetings with account executives to review pacing, spending, etc.. • Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities. • Other duties as assigned WHAT YOU'LL BRING: • Bachelor’s degree in related discipline or equivalent experience • Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights. • Strong analytical skills and data driven thinking. • Full understanding of entire digital portfolio of products • Ability to craft solutions quickly based on needs assessment • Excellent presentation, public speaking, interpersonal and communication skills. • Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions • Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers. • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage. • Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook) • Must have good organizational skills and ability to meet deadlines Additional Requirements • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required. |
| Expdate | 07/31/2022 |
| Contactperson | Darlene Dorman |
| dorman@wmar.com |
