Promotion & Marketing Manager

WBAL NewsRadio & 98 ROCK, Hearst Radio/Baltimore

Media - Journalism - Newspaper
Promotion & Marketing Manager

Promotion and Marketing Manager Position

WBAL NewsRadio & 98 ROCK, Hearst Radio/Baltimore, is seeking a highly motivated Promotion & Marketing Manager. This person must be able to manage numerous projects simultaneously while elevating the sound and image of our legacy brands. This person will also be a key player in helping develop and produce targeted, promotional campaigns that connect with our audiences across all platforms. 

Job Responsibilities:

  • Oversee, manage, and lead marketing & promotion department.
  • Identify and implement strategies for increasing station brand awareness and resonance.
  • Develop ongoing marketing strategies on all platforms including production & placement of television commercials.
  • Manage, with news & program directors, production of compelling image & special event campaigns and topical promotion for all platforms.
  • Attend outside community functions and meetings.
  • Manage Baltimore Ravens and Baltimore Orioles promotional partnership including on-sight events.
  • Develop targeted marketing strategies utilizing analytical tools including Nielsen data, national trends and available research.
  • Work with sales management team on developing revenue based promotional concepts.
  • Develop marketing strategies on social and digital platforms including Facebook, You Tube, Twitter, and Hearst Core Audience.
  • Oversee all public relations activities.
  • Maintain ongoing alliance with counterpart at WBAL-TV; formulate synergies.

Experience Requirements:

A minimum of 3-5 years in station marketing/promotion/brand management. 

Related military experience will be considered. 

Wide Orbit experience is a plus but not necessary.

Qualifications Requirements:

Must have a winning attitude and a commitment to excellence and quality promotion/marketing.

Must have proven skills of collaborating with leadership team & all station personnel.

Must be highly creative; a compelling writer able to craft compelling messages

Excellent verbal communication, writing & interpersonal skills

Detailed oriented & organized.

Valid driver???s license (hire is contingent on good driving record).


     College degree in marketing, broadcasting, journalism or related field is preferred.

     Military training from Defense Information School (DINFOS) will be considered.


Additional Requirements

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations in accordance with applicable legal requirements

Vacancy Type:
Full Time
Date Posted:
Closing Date:
Baltimore - 21211
Please visit to apply. EOE

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